About us

Our mission is to become the global market leader in subscription technology. We believe personalization is key if you want to build a fast growing subscription business.

Superflow is relatively new and was founded in 2019 by Mei Ling Tan and Jantien Herfst. Before that, our first company House of Einstein (a subscription business in menswear focusing on the Benelux market) grew to a seven digit ecommerce business. So we know how to make this business model work.

Our team of 15 people is based in Amsterdam and Moldavia. We share a passion for innovation, technology, lunch and Friday drinks 🍻

“We want to make sure people are able to find their favorite items.”

Our vision is simple: everybody is unique and wants products that match their personality and mood. There is so much value to personal advice.

Our approach

From pioneers to subscription business experts in the retail landscape

“With a husband that hates shopping, I knew we were solving a real problem. We went from pioneers to subscription business experts in the retail landscape and were able to grow our personal shopping concept into a hyper scalable business model. This would only have been possible with the use of technology. And now we’re ready to share our secret recipe with other retailers, in order for us to expand our vision globally.”

Mei Ling, CEO

From pioneers to subscription business experts in the retail landscape

“We’re working on a complex puzzle: how can a person find the right product, within its current context. We believe we can only solve it if we understand what’s going on in the heads of personal shoppers.”

Jantien Herfst, CTO

Ready to get started?

We’ll tell you all the ins and outs of our e-commerce platform in a free online consultation.